Not all start-ups are equal.
Some rocket. They attract funding, rise fast, and have a good grasp on profits and future growth.
I call them SMART UPS.
While others, with arguably as good a chance, tend to stall on the launch pad and never really get off the ground.
They remain plain old START UPS.
What distinguishes a SMART UP?
Well as the name implies they tend to make smarter decisions. Not always earthshattering or mind-boggling decisions but certainly smart ones.
Smarter decisions especially when it comes to what matters…the three F’s. Funding, Focus and Fuel.
Funding goes to a start up that has a focused growth plan and the marketing fuel to make it happen.
Unfortunately many start-ups are big on explaining their unique product or service and painting a glorious picture of the opportunity … just watch Shark Tank.
The smart ones, the Smart-Ups, however also produce a very clear plan on how they are going to market themselves.
Investors are not stupid. They can understand the ‘size of the prize ‘ so to speak but if they do not see that well thought out plan on how the marketing funds will be deployed then they are very reluctant to participate. Strip it all away and investors these days, quite simply, want to know why the offering is unique and appealing, what the company or brand message is and how the marketing plan will deliver a high and sustaining ROI.
We proffered this on my new radio show The MAD ROCKET Business Show and the phone lines and email lit up.
So my co-host (Mark Imperial) and I created the MAD ROCKET process for converting Start Ups to SMART UPS by helping:
1. Define the growth plan that will dictate the focused initiatives
2. Create the emotional brand positioning and messaging that will drive immediate acceptance
3. Develop the detailed marketing plan that will ensure the right actions and ROI.
The principles and techniques behind this MAD ROCKET end-to-end system utilizes the proprietary Rocket Brandingâ„ process that has already helped launch over 300 SMART UPS around the world including some in the billion dollar stratosphere and the some of the most successful new products in the CPG, Technology and Health, Fashion sectors in history with names like, NutraSweet, Splenda, Celebrex and Old Spice (Yes even this dusty old name needed a new start up).
Please feel free to contact us at www.rocketbranding.com or http://www.madrocketbusiness.com for further information on MAD ROCKET and how we can help you become a soaring SMART UP.
