Next to the economy, foreign policy is clearly the stuff of this 2012 Presidential Election and fireworks will surely fly between the candidates in tonight’s debate.
You know the script and some 60 million viewers will witness the spectacle of two heavy weights, fighting toe to toe and for every second.
Rocket Branding does not pick sides, but if either candidate wanted a true rocket idea that would blow away the other in the debate, then we would offer this one.
Rocket Branding is all about owning emotional beliefs and in this case as these beliefs relate to Leadership.
The winner will be the one that exhibits the greatest leadership and in this case that leadership is about trust in understanding what is really happening around the world and what has to be done…especially as it relates to all our people defending the front lines.
With all the emotional capital in this subject there is a very low tolerance for unnecessary or shady politics. And the one thing that turns the trust button to disfavor is when it comes to any implication of not supporting those in harms wayand their families back home.
So here’s the way to win in this debate.
As the first debate went to Governor Romney in part because he presented more energy, they both went into the second debate in attack mode. This debate should again be a full on attack with each trying to dominate with wall-to-wall words.
Each candidate usually gets two minutes to answer a question and each will use all this and as much as they can get.
What if one candidate in the midst of the frenzy stands up to answer the next question and does something totally unexpected?
In perhaps a more thoughtful and less hurried way he says something like this…
“We politicians will stand up here and expound for hours on foreign policy and all the great things we will do to ensure peace and prosperity but while we have the rare opportunity to have some 60 million good Americans watching, I just want to take the remainder my time to ask you for one small gesture. In the minute or so of my time left, I will be quiet and ask that everyone watching for just for one minute do one simple thing. Please just stop what you are doing and think about those who right now maybe sitting in a trench somewhere, or in a far flung outpost or in any dangerous situation at any second willing to give their lives for each and everyone one of us. Thank you”
And then he just simply sits down and bows his head until the minute is up and the fireworks resume.
Yes, of course, the opposing pundits will yell ‘cheap theatrics’ and the advocates will expound on the candidate’s passion and commitment but if he does this with authenticity and pride he will show the strength and commitment that the leader should have and for me, for his understanding of what is really ultimately at stake, he will get my vote.
Would this ever happen? Probably not…unfortunately leadership today seems more about winning than serving. What do you think?
We just like a chance to play with our Rocket Branding process and see how we can change the game.
For more on Rocket Branding and how it may be able to help your brand, contact us through www.rocketbranding.com.
