About

About Ian Miller

Rocket Branding was designed by Ian Miller an expert brand and business strategist who has spent 35 years working on four continents and over 400 leading product, service and corporate brands representing almost every category, geography and marketing challenge (B2C, B2B, and B2E).

Both his successful creation and global launch of the NutraSweet brand and work with companies like P&G, American Express, Qantas, Coca Cola, J&J, Monsanto, Hewlett Packard, Harley Davidson, Pfizer, New Balance, Best Buy, J.Walter Thompson, Ogilvy and Mather have taught him how to get to the real issues fast and get big fresh thinking working quickly in the marketplace. Ian has launched and managed a brand in every market around the world (including Old Spice, Celebrex and three of the four top sweetener brands in the world) and his obsession for growth has enabled him to help build four $1 billion brands, six $500 million brands and many, many others from start up through maturity.

Ian’s real world experience and rare combination of strategic discipline and creativity have made him a popular college lecturer, speaker, author and subject matter expert on many company, industry and government panels and boards.

His passion for the thinking and rigor around accelerated growth, started in his early days in the advertising agency business in Australia, the UK and the US, and has been his day- to-day fascination through out his career which has included roles as an ad agency exec, client marketer, company owner, consultant, strategic advisor, professor, board member and now digital marketer. He has studied the phenomena of rocket growth through hands on experience and from every angle. He developed and mastered the Rocket Branding process as the most efficient and effective way to realize that euphoria of unbridled, stratophoric, rocket growth.

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